Step 1: think about sustainability from the start
It is important to keep the importance of sustainability in mind right from the start. After all, in the concept phase you can make many decisions that have a big impact. For example, is it really necessary to organize your conference entirely face-to-face? By working partly online or hybrid, you significantly reduce your ecological footprint. A nice bonus: you can increase your reach to other target groups at the same time.
Tip: VISITFLANDERS Convention Bureau developed its own hybrid platform, inspired by principles from gaming and social media. HYBR brings together the experiences of physical and virtual conference participants. Learn more about this platform here.
Step 3: provide sustainable transportation options
Your delegates obviously need to get to your conference. In doing so, try to limit the need to fly as much as possible, as nothing is more damaging to the environment than a plane trip. For travel within Europe, the train is an ideal alternative. There are numerous high-speed trains and night trains between the continent's major cities.
Tip: Are you organizing a conference in Flanders? Then you are eligible for support through the Impact Package. You can use this to pay for sustainable transport for your speakers and delegates, or get a discount at a Flanders Heritage Venue that puts sustainability first. Want to know more? Contact Gemmeke De Jongh of VISITFLANDERS Convention Bureau.
Be proud of your sustainability
It's definitely a good idea to let your delegates know about your sustainable commitment. For example, tell them why you choose this sustainable venue or this seasonal dish. That way you create understanding and motivate delegates to do their own part. By taking the stairs instead of the elevator, for example, they are making a small gesture with positive consequences. Not only for the environment, but also for their own health.