Impact Day

Welcome to Impact Day
Monday 14 October from 9.30am to 6pm
Madeleine Church Bruges, Flanders (Belgium)

The conference and events sector is at a crossroads. To shape a brighter future, we need to shift our focus from "more" to "better." A new and resilient business model is essential for staying relevant.

Social impact is crucial in this transition. Consider the long-term positive effects your conference or event can have on the host location and its residents.

To address this key question, VISITFLANDERS Convention Bureau has co-developed a new methodology. This stakeholder-focused approach helps organizers identify and maximize their positive impact, making conferences and events milestones not only for the sector but also for society.

On Monday, October 14, we will unveil this methodology—developed over two years—during Impact Day in Bruges. As a sector expert, we invite you to join us for this premiere.

@VisitBruges-JanDarthet HD.jpg

Together with partners #Meet4Impact and GDS-Movement, we have designed an engaging afternoon program.

Impact Day is part of the BEFuture project, which aims to shape the future of Business Events in Europe by promoting sustainability, resilience, and digital innovation.

This event will be organized with sustainability at its core. Located in the heart of Bruges, it is easily accessible by public transport and surrounded by hotels with The Green Key certification. Additionally, we will measure our CO2 emissions to ensure environmental responsibility.

VISITFLANDERS Convention Bureau developed the new methodology in collaboration with Meet4Impact and the cities of Bruges, Leuven, Antwerp and Ghent.


Want to mean more to society? Get inspired by speakers from Bruges, Flanders and Europe.

09u30 – 12u30
The new Impact Methodology
•    Discover and get inspired how we developed a methodology in 4 steps 
•    Listen to stories of proven impact: successful cases by our Legacy Makers
•    European Academy for Childhood Disabiliy (EACD)
•    European Federation of Food Science and Technology (EFFoST)
•    World Championships Breaking Leuven

12u30 – 14u00
Walking lunch
For maximum positive impact on your professional network.

14u00 – 17u00
Financing the new business model
How do we make impact profitable for everyone? Investors and financial experts look for synergies and brainstorm on how to finance impact.

17u00 – 18u00
Closing reception
Afterglow and exchange views with experts like you.


Madeleine Church
Stalijzerstraat 19, 8000 Bruges

Madeleine Church is not St Peter's Basilica in Rome. The number of places is therefore limited. Be quick and you will definitely get your seat.


Would you like to book a hotel for Sunday night? After your registration, our partner Visit Bruges Convention Bureau will be happy to suggest some options.


You participate for the price of €150 (VAT included)

A location to remember: welcome to Madeleine Church

Madeleine Church is an atypical venue that will instantly steal your heart. The church not only provides space for conferences such as the Impact Day, but also for contemporary art, an excellent coffee bar and even a giant swing. This "eco-church" - heated with green energy - was awarded the "Flanders Heritage Venue" quality label, thus belonging to a network of architecturally high-class conference venues with state-of-the-art conference facilities.

How to get to Madeleine?

Route to Madeleine.pdf
Impact Day

Your contact person