Peter De Wilde is the inspirer of Tourism Flanders’ Journey to Tomorrow philosophy. This innovative vision departs from classic mass tourism and focuses on the sector’s transformative power for travellers, hosts and local communities. The aim is to strike a balance between the interests of local residents and visitors, while preserving the destination’s natural wealth and historical authenticity.
This philosophy prevents Venice-type situations, where the spirit of a place drowns in a tidal wave of visitors. In other words: the tourist destination remains a pleasant place to live, to do business, to enjoy – and to organize your conference. And according to Peter De Wilde, Flanders has a unique USP, which will absolutely give your art and heritage conference added value.
“Today, you’ll find Flemish art all over the world. There are two reasons for this. Firstly, Flanders has always been a coveted region. Each time we were conquered, art was always part of the booty that the victor dragged home. That’s why so many Flemish works hang in Paris, Madrid and Vienna. Yet many Flemish masterpieces were never intended to remain in Flanders. Unlike other flourishing regions, our artists worked not only for ecclesiastical clients, but also for private patrons. In Flanders, art has always been an export product, an object of trade, and that is the second reason why Flemish art is so widely distributed.