Creating legacy: The Leuven approach
The role of government in organizing such a global event is crucial. Not only to ensure that everything goes well, but also to reap the benefits afterwards. After all, such an event is the ideal opportunity to create legacy – just as it is with your organization’s conference. So, how are local authorities tackling this challenge? Cindy Winters, the City of Leuven’s Director of Sports, explains how the World Championships should create an enduring positive impact for the city and its inhabitants.
Which areas do you want to create an impact in?
Non-athletes get involved too
The fourth pillar is the promotion of tourism. After all, we want to reach a wider audience than just sports fans. For example, we have placed a work of art at the Hertogen site: The Velodrome, a wooden bicycle track designed by two artists. This artwork is part of a participation project to stimulate the development of the neighbourhood. Later, the city’s new arts centre will be built on this site.
The Velodrome by artists Elke Thuy and Bruno Herzeele is a convivial family meeting place, intended for cultural, sporting, and social activities
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