Author, professor, educator, speaker, and cyclist Jamie Anderson is the driving force behind the Flandrien Hotel, a newly opened boutique hotel geared towards serving people passionate about cycling. Although perhaps the word “hotel” is a bit too narrow, because the Flandrien Hotel is also an art gallery and seminar centre, providing education and business training. Jamie explains where this diversity originates.
“There is an entire market out there for things related to cycling. We’re not just talking about bicycles and equipment, but also about new technological products like indoor trainers, software, and platforms. We’re also seeing the growth of e-sports and indoor cycling, of lifestyle brands, merchandising, and even bike art. And let’s not forget another key aspect of cycling, which is experience: cyclo tours and cycling holidays.
So, there’s a whole spectrum of cycling-related products and services. This market is increasing exponentially across countries, and the business will continue to grow and expand. But there are no real institutions or schools in the world addressing the needs of people who want to work in those businesses. We think that there’s a need to do something specifically for people in this field.
Take the hospitality industry, for example: there are world-renowned hotel management schools in Switzerland. Or if you want to work in economics, you go to the London School of Economics. If you want to be a great engineer, then you might go to one of the “grandes écoles” in France.