Your shoe in exchange for a glass of beer
“There are several aspects that make Belgian beer unique. Firstly, there is the gigantic diversity. The whole palette of flavours is represented: from soft to sharp, from sweet to sour. That already distinguishes it from, say, the German beer culture.
Another distinctive element is the great wealth of stories, traditions, celebrations and social customs that are woven around the beer culture. For example, every beer has its own glass. Some pubs have their own customs and traditions. Take De Dulle Griet in Ghent, for example. There, you can only drink the house beer after you have placed your shoe in a basket, which is then hoisted up to the ceiling with a rope.
A third important reason for the recognition is the quality of our beers. This is of course based on our experience – we have been brewing beer here for centuries. That craftsmanship has continued to develop along the way. It’s through the mix of these elements – the diversity, the compelling stories and the quality – that our beer gains worldwide respect.”