Remaining critical is crucial
“Three statements are very popular among entrepreneurs and technologists: technology is neutral; technology is disruptive; and technology is necessary. I believe that we should look critically at each of these three statements. None of them are true. Technology is not by definition neutral, it is not necessarily disruptive, and not necessary tout court.
Technology is always a product of the society in which it is born. A particular technology of one society would simply not be developed in another society that held other norms and values. Think, for example, of the software that Starbucks uses to draw up its workers’ rosters.There is no human intervention involved anymore. Not necessarily a bad thing, but it is only possible within a specific management culture, which is focused on maximum efficiency and savings. That is our culture. That was not the culture of the Middle Ages or non-Western civilizations, which are much less focused on efficiency. I think it is important for people to adopt a critical attitude to their beliefs.”