Setting up a website is a means, as is setting up a digital platform. Webinars, exhibitions, seminars – whether physical or digital – are all means.
The aim is to connect people, to communicate, and to convey a message.
How this is done will always be different, and the methods will be continually developed. As a result of the current difficult circumstances, digital seems almost the only way forward. As industry professionals we have no choice but to investing in all the means that are available to us.
But one does not exclude the other. If there is one thing that became clear during this crisis, it is the fact that people miss physical conferences. The added value of meeting each other face to face, across boundaries and borders. To look each other in the eye.