Look into the crystal ball
“Clean will be the new green”
“The rise of the experience economy”
Remi Deve, Chief Editor of Boardroom, the global reference point for the world of associations.
Millennials are projected to become the largest group of business travellers by 2024, and I strongly believe there will be significant changes and new demands created by Gen Y and even Gen Z. Those will include increased specific dietary requirements, hyper-advanced technology facilities and engagement, personal enrichment experiences curated to their individual interests, wellness (both physical and spiritual), private time, community involvement, and responsible sustainability. It’s the overall experience that will be searched for: the main trend is, to me, the rise of the experience economy, and I’m curious to see how it will be integrated in the so-called New Normal.
“People will travel more wisely”
“Delegates will appreciate physical meetings even more”
“The main objective of a conference will always be to connect people”
Setting up a website is a means, as is setting up a digital platform. Webinars, exhibitions, seminars – whether physical or digital – are all means.
The aim is to connect people, to communicate, and to convey a message.
How this is done will always be different, and the methods will be continually developed. As a result of the current difficult circumstances, digital seems almost the only way forward. As industry professionals we have no choice but to investing in all the means that are available to us.
But one does not exclude the other. If there is one thing that became clear during this crisis, it is the fact that people miss physical conferences. The added value of meeting each other face to face, across boundaries and borders. To look each other in the eye.
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