An irreplaceable source of legacy
But these encounters are not just enriching for the delegates. The venue also reaps the fruit of your conference, in the form of a lasting legacy that you leave behind. Your association or PCO does this in an irreplaceable way: thanks to the cross-pollination of economic development and an intellectual legacy. That is how you create the legacy of the future, as we like to say in Flanders.
Flanders is a good example of this. Our key economic sectors are rooted in phenomenal heritage. There is a direct link, for instance, between the cutting-edge technology in geographic imaging and Gerard Mercator, the Flemish pioneer of cartography. Isn’t it amazing that the worldwide GPS system is based on his Mercator projection from 1569?
This offers conference organisers a fantastic opportunity to increase the relevance of their physical conference even more: by choosing a natural habitat as a venue, where local experts, locals and businesses offer strong support. It is the most fertile breeding ground you could wish for to plant the seeds of your legacy.